NESCAFÉ is a brand I grew up around, my mum is a big coffee drinker, and the sound of that foil being popped with a spoon is a familiar, almost soothing sound. It is no surprise that
NESCAFÉ is a brand I grew up around, my mum is a big coffee drinker, and the sound of that foil being popped with a spoon is a familiar, almost soothing sound. It is no surprise that at 28 years old, and a mum to four, I drink it too. So imagine my utter delight when this popped through the post for me…
I actually squealed at my very own personalised jar with name on! My hubby is under strict instructions that the red mug is mine, and the jar is NOT to be opened, instead it sits on display for all to see.
So why was I sent this? NESCAFÉ is celebrating being 75 this year, and they wanted to share their special birthday with me.
The past 75 years has seen it all; man walking on the moon, the first female Prime Minister, hem lines going up and down in synch with the nation’s mood, rationing, recession, recession again and countless right Royal knees ups. But the music, fashion and sporting successes of the 60s make it the time us Brits are the fondest of from the past eight decades, according to research released today.
The Beatles top the charts as the most loved band from the past 75 years, Kate and Will’s wedding steals the nation’s hearts as the favourite Royal moment, and men reveal they are particularly partial to flesh-baring women’s 60s’ fashions, including the mini-skirt and the bikini.
The study, which asked 3,000 Brits to recall their fondest iconic moments and memories from the past eight decades, was conducted by the nation’s best loved coffee brand NESCAFÉ Original to celebrate its 75th anniversary. Alongside the research, NESCAFÉ Original has recreated five memorable moments from history in a light-hearted photography collection, to be displayed at the company’s key sites amid birthday celebrations.
Top of the Pops
With 40% of the votes, 60s legends The Beatles are unrivalled when it comes to best British band, with Queen and the Rolling stones next in line. Even the younger generations quizzed aren’t pledging their allegiance to new kids on the block like One Direction, with over a quarter (26%) of 18-24 year olds voting for The Beatles as well. What’s more, these young music lovers are champions of the original trailblazers of ‘girl power’ the Spice Girls, voting them in at number three, with twice as many votes as boy band Take That.
The 60s music scene is the reason why 84% of people voted for the 60’s as the best decade, followed by culture, fashion and sporting events.
Sporting Victories
Even after a spectacular summer of sport in 2012, almost a third of the nation (32%) still hold on to the 1966 Football World Cup win as the greatest sporting moment of the past 75 years.
1984 Winter Olympic winners Torvil & Dean, perhaps surprisingly, skated into second position, eclipsing other Olympic legends such as Sir Steve Redgrave and our 2012 hero, Bradley Wiggins.
Fashions Favourites
The mini-skirt, ‘Little Black Dress’ and bikini are the nation’s fashion favourites of the past 75 years, with men six times more likely to vote for the bikini, and twice as likely to vote for the mini skirt than women.
The 60s ‘Little Black Dress’, elevated to iconic status by Audrey Hepburn in Breakfast at Tiffany’s, is the undisputed fashion favourite of women, suggesting a true classic will stand the test of time and remain iconic for generations to come.
Celebrity Coffee Companion
When asked who they’d most like to share a cup of coffee with in the morning, Sir Winston Churchill was voted the favourite.
1. Sir Winston Churchill
2. Elvis Presley
3. Lady Diana Spencer
4. Nelson Mandela
5. Margaret Thatcher
Memorable Moments
Martha MacGregor, Brand Manager for Nescafé Original, says: “75 years ago coffee was seen as a pretty exotic treat in many households and still unheard of in some. Yet all these years later NESCAFÉ Original is as reliable a choice as ever to set you up for the day. That’s why we would like to think that a mug of the nation’s favourite coffee would have been a welcome start to the day on the morning of these memorable moments in history.”
The historic occasions celebrated in NESCAFÉ Original’s light-hearted photography collection include some of the moments topping our poll of the nation:
1. The Queen’s coronation – 1953
2. The advent of the mini skirt – 1964
3. Man walking on the moon for the first time – 1969
4. Backstage at the Brits with the Spice Girls – 1997
5. Triumphing at the London Olympic Games – 2012
The limited edition 75th birthday images will be showcased in NESCAFÉ’s key factories around the country including Dalston, York and Tutbury.
NESCAFÉ Original fans are sharing their favourite moments of the last 75 years on Twitter #NESCAFÉ75. What’s your favourite moment?
