>Clevamama Tummy Time Mat

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Tummy time is a vitally important activity that needs to be part of your baby’s daily routine. The development of your baby’s skull is critical, the skull is soft and special care needs to be taken. If a baby is left in one spot for a prolonged period of time, then they can suffer later in life from flat head syndrome.
Having known somebody who’s child has suffered from plagiocephaly (another word for flat head syndrome) I know first hand how distressing it is for a parent to find out their child will need to have corrective treatment. This came in the form of my friend’s baby wearing a special helmet for 23 hours a day (also known as cranial orthotic)

Clevamama have created their tummy time mat with this all in mind. They realise that not all babies find tummy time comfortable, and as a parent that can be a really hard time. As a parent you know that it is important that your baby should be engaging in tummy time, yet the last thing you want is to see your baby distressed. This is why clevermama have created their tummy time mat to include the scientifically proven ClevaFoam™. Unlike similar items that you can buy which have inflatable inserts, this is a soft and comfortable foam support that will gently mould against your baby, keeping your child feeling safe and comfortable.

Visual simulation is another benefit of the tummy position. Unlike a baby on its back (who sees only the ceiling and objects on other sides) a baby placed its tummy will lifts its head and view the world at eye level.
In 1992, the AAP published recommendation to put healthy babies to sleep on their backs, resulting in a dramatic reduction of SIDS. The AAP back to sleep tummy to play campaign reminds parents to provide babies with adequate supervised tummy time, to promote growth and development.

With the Clevermama tummy time mat your baby will love tummy time and gain the all important development they need.

You can buy Clevermama Tummy Time Mat from www.icbaby.com for £28.95.